PwC Italy – Customer Transformation Practice

Digital Analytics Manager · 2019 – Present

• Lead the Digital Analytics vertical, managing full project lifecycle from value proposition through integration, testing, go‑live, and ongoing optimization.

• Translate business requirements into technical tracking specifications to support UX optimization, SEO, conversion improvement, paid media performance monitoring, and reporting.

• Architect and implement analytics solutions across web portals, ecommerce platforms, and mobile applications, ensuring data quality, completeness, and actionable insights.

• Configure analytics tools, tag management systems, and integrations across reporting tools (Datorama, PowerBI), advertising platforms, DMPs, CDPs, and marketing automation ecosystems.

• Manage CRO programs, executing A/B testing, Experience Targeting, Multivariate Testing, and Product Recommendation frameworks using Adobe Target.

• Integrate Adobe Target with Adobe Analytics, Audience Manager, Adobe Campaign, Salesforce Marketing Cloud, and SAP Commerce.

• Oversee tag management operations for enterprise clients using Adobe Data Collection and Google Tag Manager, ensuring governance, compliance, and high‑quality event tracking.

• Implement Salesforce Data Cloud SDK to enrich customer profiles and support CDP initiatives.

Sizmek

Creative Solutions Engineer · 2015 – 2019

I’ve been part of the team which constantly supported advertisers, both media and creative agencies on campaigns technical requirements.

My job included, beside providing the clients with all the informations to correctly create ads on Sizmek's platform, performing QA of the creatives code and their trafficking. This activity also involved supporting, whenever it was needed, on creatives development and troubleshooting of tags' issues in the publishers' pages.

Main clients I worked on: Bayer, Chanel, FCA, H&M, IBM, LVMH, Mazda, Nissan, P&G, Prada, Richemont, Sony Pictures, Trenitalia.

Saatchi&Saatchi Italy

Web developer · 2010 – 2015

Adobe Analytics

• Food & Grocery Retail – Developed full tracking strategy for web properties, ecommerce, and mobile app; integrated reporting with Datorama/PowerBI; connected analytics to ad platforms.

• Energy & Utilities – Designed multi‑country, multilingual tracking architecture and reporting frameworks.

• Industrial manifacturing – Delivered analytics strategy and reporting for multi‑country ecommerce.

• Fashion & Luxury – Conducted behavioral analysis to define A/B testing roadmap.

• Transportation – Designed analytics strategy and advanced reporting via Looker Studio integrating Adobe Commerce, Qlik, and Sprinklr.

Adobe Target (CRO & Personalization)

• Food & Grocery Retail – Led A/B testing and content personalization across site and ecommerce.

• Energy & Utilities – Improved conversion rates through landing page testing and personalization.

• Fashion & Luxury – Implemented UX experimentation roadmap, personalization, customer journeys, and product recommendation systems.

• Industrial manifacturing – Integrated CRM and built product recommendation framework.

Tag Management (Adobe Launch / Google Tag Manager)